Title or keyword is truly magical word for a business oriented site in web promotion industry. If the keyword is exactly placed on the required place it generates traffic and business for you as well as gives you business exposure.
The main Point you have to keep in mind when you going to place keyword in your page/web site:
Keyword Density: Keyword density is the most important part from site point of view. When you going to select keyword for your web page you should keep the keyword density always in your mind .IF you place good and maximum searchable keyword in your page in no means that you take maximum keyword for one product page/ Services page.
Site content analysis: Content analysis is the one of the way that you can optimize your keyword according to that. IF you going to place or promote your web page or product page with one or 2 prime keyword that is necessary that you have to include that keyword in your content /page that is help full to promote your site and visibility
Avoid keyword stuffing: In your page there is place for keyword stuffing .If you have more than 2 or 3 product in same category that is better to create separate page for that compare than stuff keyword in one web page this is totally wrong idea to promote your site with this method so avoid keyword stuffing in your product page / Services page
Balance and searchable Keyword place on Site: IF you promote your page whose motive is to sell your product or if you offer a service that is visible from user end. So try to put some searchable and balance keyword on your page.
Audience targeted keyword: Audience is the one of the prime part of your web page if you going to promote a web services page first you have to specify your area where you should sell your product or generate traffic for your product page. So you have to search country or location specific keyword for your site
Here is some keyword research process that helps to gain traffic as well as lead for your business:
Discover Keyword: Discover of keyword refer to traffic oriented and goal oriented location where you can target or plan you strategy for web promotion. There is lot of free tools for discovering the keyword for your web page e.g. Word tracker, Google ad word Keyword suggestion tools, Google insight, Google wonder wheels ETC.
Analyzing Keyword: Select the keyword after analyzing that the keyword must have the potential for page rank and particular keyword must have potential for web site value.
Selecting Keyword: You just select maximum no of keyword which is relevant to your page .and when you going to put final keyword in your page select some prime keyword they are primary keyword for your product page and after that secondary keyword comes which are the keyword second in priority for the site and finally long phase keyword that includes locations, product price etc.
Deploying keyword : Deploying keyword is main role of your web page so try to optimum use for your site that particular keyword .HTML, keyword ,Title, Description is the principle mechanism for any search engine .The key idea behind keyword selection for web page/Product page traffic optimization not traffic maximization .A Good Selected keyword bring a quality traffic that generate high conversion and better SERP .
