Hidden or Unclear Call to Action:
The simplest way to interact with client on your page is to motivate them to take positive actions on your page via buy, call, subscribe, and download, after visiting your page or website .Call of action should be defined and must be located on the prime area on page. Your page should give a clear message when user visits your page. This is one region where one can improve page lead conversion.
Having too much Text:
Maximum web content writer stuff too much texts on web page this is completely wrong. So make this a point if user visits your product page they don’t have time to read all details about product /Services history etc. Simply the user needs product/Services, main feature and finally the price of the product. So try to include only the targeted main points related to your products/ service on your page. Don’t forget that a picture is worth a thousand words so include appropriate images.
Too many Links/Option:
One of the region to divert visitor on page is to give many option to the user .We should try to give less choice and link to the user so he don’t get divert from your page, as it may result in visitor leaving your page and your lead conversion possibility going down . So Try to make your web page more informatics and give less link or choice to avoid diversion of visitors.
Visual Distractions:
Avoid Visual distractions that will make user divert from your page. Keep in mind that implementing too many call of action on same page is harmful for your web page and consider as a distraction for your site. If it is mandatory that more than one call of action to be used in your web page than it should be prioritize and not confused the user from main goal.
Request too many information on the forms:
In many case the web page main form enquires maximum user information, in that case the user restrict client access. So try to take only important information which is currently required and rest of information will be taken after goal conversion. If you display information to the user that some details to be provided by the user later after goal conversion then it create trust on user.
Message Mismatch:
This is common mistake that mismatch landing page is on the route. In this case the main disadvantage is in that page it gives maximum bounce rate and minimum conversion rate. The another thing is that you give non relevant message in your page in that case you have less traffic in that page and you risk of getting banned of your web page by search engine .
Lack of Trust:
Another region to low conversion rate of your web is lack of reliability. If the client who visit your site will have lack of trust against you in that case less chance to convert lead and business .So try to design a good trustable site and unique logo for your brand as well as collect review to your client who all ready use your service . One main thing is your payment option must be trustable from the user point of views.
Not tracking the results of your landing pages:
The maximum people do not monitor the landing page conversion after optimization .It should be necessary that after every optimization the web site owner track user traffic and goal conversion source point as well as traffic source.
Not testing the results of your landing pages:
The maximum web site owner do not check their testing result that what is the effect on the website .The A/B testing is one of the way to improve your site page error and track your main issue.
Not optimizing your Landing Pages:
The Landing Page Optimization is a difficult and challenging task. The main thing to find out that what is the optimize keyword that visitor come on your site and what is the trend to convert your particular project in one lead .So according SEO and market Trent you have to optimize your content and page that it becomes a high goal oriented and business oriented page
