Webmaster Level: Beginners, SEO Team Members
I Don’t Know About SEO Ecosystem of other’s countries, But in India You Need to Rely on so much training of people, educate to do them and set a picture of what to do. Not questioning anything; just a usual talk, let’s keep apart and move to topic. Google webmaster central and Google Analytics is un-tolerated part for website owners and search marketer’s. So we are going to discuss Why GWC & GA Required and what are the basic KPI or Matrices, we should use and how it will be beneficial.
Major Difference between Google Webmaster Vs Google Analytics
| Google Webmaster Tool | Google Analytics |
| Website Performance | Website statistics Tool |
| Search Engine Perspective | Business Perspective |
| The Traffic Stats by people Actually not landed | The Traffic Stats by people Actually landed |
| Technical Analysis Of Site | Marketing Plan Organized |
| Data Source( External mean not bonded to your profile ) | Data Source ( Bonded with profile, No profile No Tracking of Data ) |
| SEO View or Crawler Eyes | Peoples View Or Peoples Eye |
| Website Operation manager | Website Business Manager |
So, Both Tools are necessary for Webmaster’s and Few places it co-relate to each other, e.g: A sales page performance is obtained by Google Analytics, but issue with sales page shown in Google webmaster, So they complementary for better outcome on Web Investments.
Some Basic KPI in Google Analytics: We should use.
- Traffic For Site ( Direct, Search Engine, Referrals )
- Traffic Source ( TOP Traffic source as Search engine + Referral sites )
- Keywords (which generate traffic )
- Goals ( No. of Goals, Goal Keywords )
- Landing Page ( Top Performed Pages of Website )
- Country ( Top Country from traffic generated )
These Simple Six KPI, we should use weekly to Analyze Work Performance.
What We Get From These KPI’s
- Website Growth In search Engine, Social Media
- Traffic Source Identify Place where Work need to done as search engine or social sites.( for e.g: if twitter or Facebook given 25 visits, then we need to maintain it and G+, stumbleupon need to added in social media list. )
- Keywords Most Important KPI – You can search for same and promote accordingly to increase traffic.
- Goals & Goals Keywords fulfill your business outcomes and ideas.
- Landing Page ( You can compare pages and keywords – so that you can derive the combination of sets for next week work plan, which page need to be promoted with which keywords )
- Country Data shows site performance globally – how much your website performed in other countries.
If you are beginner, Just Download this sample excel sheet for GA report and do it at your own end.
** Download Excel Sheet For Sample GA Report
Sujit Kumar Lucky : Follow Me on @sujit_kr_lucky
