There are two type of search engine optimization first one is on page and second one is off page. The main role of on page technique is to make and keep site to search engine and user friendly .On page seo optimization refer to use of seo technique in web site that keyword related to your web page and also find out that keyword is goal and traffic oriented .
The main Factor in on page that important for web promotion:
Page Title:
Page Title is one of the main factors for web page. Your title for web page should be lead oriented and as well as people search that title so if you plan put title on your web page you should keep in mind that this is prime part of your web page.
Without title a web page on internet feel like a person in city without name so optimize title is more important for web page/product page.
Normally Search engine give in his guide line that title should be maximum 60 characters .So try to cover maximum important thing within 60 characters.
Meta description and keyword for your web page:
Description is one of the valuable parts on your web page after title because that provide whole site summary for your web page so try to explain maximum of your page summary in your description tag.
Meta description plays significant role for web page in internet industry .Description tag does not help more for web site ranking it is only the contents through which people come your site and he/she know about what your site deal.
Through description tag people know your product and information that what you offering .If you make description attractive, Interesting and relevant that is benefiting for increase of your site visitor.
Web page Content:
Web page content is one of the important things for your web page. So write content that try to cover maximum information for your product. One of the main important thing do not use duplicate content on your page because this will make panic for your site and business.
URL Structure:
If you trying to make your site search engine friendly .Every search engine highly recommend that your URL is short as this helps in crawling .Trying to use your main keyword as a page name that is help full for your web promotion and do not include special character in your URL that is not supported by search engines e –g ?,<,&,% etc.
Relevant Image on your page:
Using image in your web page is one of the great ways to make your site more visible in search engine. Compare than boring chunk of text image is more attractive part of your site as well image improve our site visibility in web market.
Write a good text on your web page with proper format:
When you write some information on web page that you should necessary that your sentence is proper format and break your paragraph in small section which is more readable to the user compare that all information in one section .Use paragraph heading (H1 H2 …..H6) in your web page
Keyword density:
Include more relevant keyword in your web page as it is most important to promote your web page second mention keyword density on your web page according to search engine guide line it is 2-5 % .That is help for SERP and website visibility.
